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Our first logo was designed by graphic designer Mikayla Olson (formerly Cundy). She collaborated with Azriel Anthony, the creator of Hallowfolk's ® A Folk Halloween Experience®, over many days and nights to refine the design. Her attention to detail, quick turnaround on feedback, and deep patience brought the original vision to life.
Later, graphic designer Dylan Gullberg picked up the torch and created the trademarked Hallowfolk® logo. He based his version closely on Mikayla Olson's iconic graphic elements. Our brand has evolved to use the word Hallowfolk® while still maintaining rights to our original 2024 name: A Folk Halloween Experience®.
Hallowfolk® presents a revival of creativity and community through the return of classic, vintage, and ancient Halloween traditions. It’s more than a logo—it’s a call to action:
- Reconnect with the meaning behind Halloween customs.
- Explore traditions from long ago.
- Celebrate Halloween the way it was meant to be.
When you take part in our experience, you become Hallowfolk® in assisting to exhume creativity and community to our celebration of Halloween by reviving our folk traditions and the meaning behind them.
The twelve menhirs (MEN-heer, large vertical megaliths or large stones) surrounding Crom's (Crom Crúaich or Cruach, pronounced Krum KROO-ikh or Krum KROO-ukh, respectively) or the iconic face in our trademarked Hallowfolk® logo come from the Killycluggin (Kill-uh KHLOH-gawn-y or Kill-uh KHLOH-gawn, meaning wood of the little stone, or wood of the bell-shaped stone) Stone Circle (in County Cavan, Ireland, near Ballyconnell) the true birthplace of Samhain (SAH-win), better known as Hallowe'en.
This arrangement—12 outer stones encircling the central “hero head” stone—will be fully explained in [Section 3: Logo Symbolism as Cosmology] when we explore the history of Crom’s solar cult.
Our logos show the blended roots of Halloween through symbols. These come from three cultures:
- Celtic Samhain (🔊 SAH-win, or SOW-win): Fire, candle, mask and costume wearing, and the Jack-O-Lantern come from this ancient Irish festival (the Celtic [KEL-tik, not CELL-tik] New Year). The Killycluggin (Kill-uh KHLOH-gawn-y or Kill-uh KHLOH-gawn) Stone (from Crom's [Krum] cult), surrounding menhirs (MEN-heer), and the full moon are symbols in our logo paying homage to Celtic origins.
- Roman Pomonalia (po-MOH-nah-lee-ah): This festival honored Pomona (po-MOH-nah), goddess of fruit trees, orchards, cultivation, grafting, and pruning (tended growth) and garden abundance. Her pentacle shape—seen in sliced apples—sits over the full moon in the logo.
- Christian (Catholic) Allhallowtide: This added soul cakes, prayers for the dead, souling (which became trick-or-treating), Halloween parties, fall harvest festivals, and the crow—symbols tied to Allhallowtide and Victorian Christian Spiritualism.
Our modern Halloween comes from Celtic, Roman, and Christian sources. Over time, these traditions blended:
- The Celts gave us fire festivals and the idea of spirits and supernatural spirits walking at night on Samhain.
- The Romans added apple games and harvest symbols.
- Christians brought trick-or-treating, Jack O' Lanterns, and prayers for the dead and fortune-telling.
Irish, Scottish, and Welsh immigrants brought these customs to America. Later, Victorian Spiritualists revived their deeper meanings, which were largely forgotten over the 20th Century (1900s CE/AD).
Halloweven means Hallowed Evening (contraction of Hallowed⁐Evening )—a very old name for Halloween. It’s not a spelling error. It’s part of a timeline:
All Hallows Evening ➡ All Hallows Even/Ev'n/Eve ➡ Hallow's Even
➡ Hallow even ➡ Halloweven
➡ Hallowe'en ➡ Halloween
Halloweven, then is short for Hallowed evening.